Artificial Intelligence is transforming the online business world in a big way. It is rapidly embedding itself into nearly every aspect of live. Many huge brands such as Google and Microsoft have already invested into new AI initiatives.
Some tech brands such as Facebook, Yahoo, IBM and more are striving hard to focus on developing AI to provide more robust marketing and customer solutions. No matter if you run an ecommerce store, restaurant, web design Dubai Company, real estate business or a marketing agency, you can leverage the power of AI to take your business to new heights of success.
Many ecommerce brands are already leveraging the power of AI to address their customers needs, improve customer experience and generate more leads. Here are some effective ways your ecommerce business can consider to capitalize on AI.
Personalized Shopping Experience
No matter how smart your marketing tactics are, you always need to come up with innovative ways to increase your brand reach and satisfy your customers. Offering a more personalized customer experience is one of the best ways to increase chances of getting more leads. The more your ecommerce brand gets personal, the better. AI engines help brands analyze how customers are interacting online, thus enabling them to deliver a seamless customer experience.
Shopping Recommendations
Now ecommerce brands are able to use the power of big data to figure out customers’ behavior, habits, demographics and preferences. This analysis can be used by ecommerce brands for personalized product recommendations. AI technology has the ability to showcase highly personalized products while offering relevant and useful product recommendations to consumers according to their shopping behavior. This is why, more and more brands are utilizing AI to analyze customer data in order to deliver more personalized and relevant suggestions.
Chatbots for Customer Support
Ecommerce companies have to entertain their customers 24/7 and provide outstanding customer support to address their queries and problems. With an effective, automated chatbot, ecommerce brands can provide the ultimate solution for customers. AI powered chatbots can gather all the important details of customers and responds quickly in the most appropriate, human and personalized manner in real-time.
Virtual Assistants
AI powered virtual shopping assistants can improve your sales process, as these assistants can communicate with customers in different languages while curating customers’ preferences. Virtual shopping assistants help customers provide with the best and most relevant products. Let’s take an example of an ecommerce giant Amazon. Alexa is providing modern shopping experience for consumers by eliminating the need to rush to the local store just because to grab your favorite juice. You can simply order Alexa to order on your behalf and you are all done.
Retarget Prospects
Do you know approximately 33% of marketing leads are not nurtured by brands? This clearly shows that brands are losing their pre-qualified potential buyers just because of their ineffective sales team. In addition, many businesses are failed to manage customer data efficiently, that they could use to improve the sales cycle.
However, AI can do wonders, if used rightly. Many retail stores are now using facial recognition to capture shoplifters by simply scanning their faces on CCTV cameras. Whereas, some are using facial recognition to track customer dwell times in the retail store.
For instance, if a customer stares a product for a noticeable amount of time, then information will be stored for use upon the next visit. By considering in-store dwell time, brands can create special offers on specific products. This way, brands can improve their sales process by creating tailored offers for their customers by reading the minds of customers. All thanks to the data gathered by AI technology.
Over to You
The advent of latest technologies, especially artificial intelligence has completely transformed the traditional shopping experience. This technology has praised by everyone from retailer to consumer.
A number of companies have started using AI concepts to make the most out of this innovative technology. If you are an ecommerce website development agency that wants to grow exponentially, now’s the time to pay close attention to AI technology and transform your business processes and boost your profitability rate.
